Sunday, July 4, 2010

Informa: "Online-video boom will lead to collaboration between ISPs and content providers"

   
A recent research from Informa telecoms & media concludes that "Initiatives by broadcasters, Internet firms and consumer electronics giants to bring online video to the TV screen threaten to place unprecedented stress on broadband networks. This growing congestion could cause problems for the quality of video services, but merely throwing bandwidth at the problem may not address some of the fundamental challenges they pose," comments Rob Gallagher, principal analyst for Informa Telecoms & Media.

See "Online-video boom will lead to collaboration between ISPs and content providers" - here.

"Based on our recent research, it's clear that the ISPs need to collaborate with content providers. Rather than complain about the bandwidth burden, ISPs can provide their own video services over the top of rivals' networks, integrate popular third-party ones into their TV offerings and develop new wholesale products to support rather than throttle video traffic," Gallagher adds. "Network operators in particular can take advantage of the online video boom by providing so-called content delivery network services to video providers behind the scenes."

A nice recommendation for the ISP/OTT conflict around Net Neutrality..

See also - "The Economist: Data Mobile Operators Should Adopt "Smart Pipe" strategy" - here

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